Developing a successful, user-centric website starts with knowing who is actually coming to your website, why they visit it, and then optimizing their journey through the site. But too often biases and technology get in the way of making sure the user is kept top of mind and that the path through your website results in a successful visit.
That’s why two of the most important tools for your website strategy are User Personas and User Journey maps.
Join us for a deep dive to see the role User Personas play in your website strategy, learn how to create Personas that drive success, and how to integrate them into your web planning and workflow. With Personas in hand, we’ll put them to work with User Journey mapping to make sure that your visitors can find what they want in your site and solve both the objectives of the visitor and your organization.